More Info on Publishing Success

So your book is published now.

There are a few things to keep in mind about being an author. Yes, money can be made off a book. I’ve established two careers on that.

But it takes some time, patience, and finesse.

Here’s a book written by a colleague of mine, Mark Leslie LeFebvre, that can help you understand the how better. It still applies to fiction and non-fiction. You don’t have to do everything he speaks about here, but read it to get some ideas, then apply what feels best for you.

I’m going to give you a brief overview, then send you off to grab your own copy.

I know you’re busy. It’s a quick read.

The 7 P’s of Publishing Success

(Get your copy here.)

  1. Practice
  2. Professionalism
  3. Patience
  4. Progression
  5. Persistence
  6. Partnership
  7. Patronage
  8. Promotion

Okay, that’s 8. He threw in a freebie.

In his book, Mark covers each of the P’s outlined above in a chapter—he’s his own brand of non-fiction and fiction writing genius—then dives in depth on how to use that skill to move your career as an author forward. I’m not going to recreate the wheel here.

Let’s just take a look at those P words again.

You can garner ideas about creating success with your book (or preparing for your next one!) just from looking at his suggestions.


Let’s say you’re on a speaking circuit. Can you partner with someone? Be a patron at a local book store on your route and do a signing to bring both of you money (and visibility)? Where do you need more patience? How can you practice more promotion ideas? Be it Facebook ads, running a promotion (see that P popped up?), selling it direct from your website, doing a giveaway of signed author copies, reaching out to your audience to see if they’ll submit some reviews, etc.

We could add a few more P’s to help you find more success.

9. Podcast—can you pitch to any podcasts? Do you run one and need to create an episode about your book?

10. Persevere—keep writing that second book, even though it seems really hard. One of the best strategies I know of to sell your first book is to publish your second.

11. Print—print out your numbers. See as they are, and how they can get better. What were your sales this month? What’s a number for next month? How will you get there?

(He has some pretty great examples in his book, by the way, for all his P’s and then some.)

Thinking of having a book as a strategy and a tool—instead of just another thing—is key to moving closer to your goal of returning your investment and expanding your reach.


Want more information?

Check out these awesome links.

The 7 P’s of Publishing Success by Mark Leslie LeFebvre

Stark Reflections on Writing and Publishing podcast

15 Tips for Promoting Non Fiction Books from Write Non Fiction Now

Achieve More by Setting Author Goals from Ingram Spark

Check out these funny author cartoons


Have any questions? You know where to find me.

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