More Info on How I Find Your Voice

So you want to find your voice.

I have great news: you already have one!

We’re going to discuss this somewhat stressful topic for many entrepreneurs—especially when working with a ghostwriter. One of the many questions I get is what exactly is my voice and how do I make sure it’s coming through in my book?

Let’s talk about that.

Understanding Voice


When it comes to ghostwriting, voice can be a tricky topic. You’re hiring someone to write yourbook, but you want it to appeal to your people and sound like you. Understandably so. How exactly can we make that happen—and what can you do to help?

It’s easier than you think.

  1. Talk to me. If you’re a podcaster or a YouTuber, it’s easy for me to find your voice. I can listen to you and start to understand the way you use your words. For example, some people never use contractions. They say I cannot instead of I can’t. Or, depending on where you’re from, you may say pop or Coke instead of soda. Some people are very animated, and others very calm. Believe it or not, there’s a way to work that into writing. The more we interact, the more we can hear the nuance of your words and put that into your writing.
  2. Don’t hold back. When you’re writing your content or talking with me about something, that is not the time to censor yourself. Don’t hold back because you think something sounds dumb. I need to know how you think as well as how you speak so I can keep that just as consistent. It’s far easier to erase something than it is to create. It’s a rare situation that I have too many words to work with.
  3. Give me details. Don’t be afraid to give me really picky feedback when you’re editing the book. You may want to swap the word beautiful for attractive or pesky for irritating. Those may seem like they aren’t a big deal, but they can make a world of difference! Let me know any words you cannot stand a head of time, or tell me catchphrases that you know you want to integrate from the beginning.
  4. Ask others. Talk to your partner, friends, followers. Ask them a few phrases that, when they hear, they think of you. Is your catch phrase something like, “Oh my stars!” or would you say, “Good grief!”? Get objective views from other people.
  5. Decide on tone. A lot of the voice we infuse the book will also depend on the kind of tone you want to take. Is this an educational book? Is this a connect-with-others-and-make-them-laugh?
  6. Your content. If we’re writing a book based on already established content, just know that it’s my goal to use more of your words than my own. In fact, I may often take phrases or snippets from one blog post or email and put it into a totally different area (that it fits with, of course!) just to preserve words that you have used.


Keep in mind that voice doesn’t happen all at once. We carefully sculpt and create your voice as we move through the drafts. Ensuring your voice isn’t a magical wand—it’s just a lot of insight and paying attention.

Fortunately, that is something I love to do.

Any questions? You know where to find me.


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