25 Jul More Info on Bargain Websites
When it comes to marketing your book, you really want to find reputable places that will help you promote it by reaching out to their audience. Influencers in your niche are ideal, but the next best step are bargain websites.
In general, these are places that readers go to, sign up for, and congregate around to get a deal on books. They can be a powerful way to get your cover and brand seen by a whole new audience. Used strategically, they can provide a boost, visibility, and newletter subscribers.
First, let’s go into the strategy.
Bargain Books Strategies
As part of your long term marketing strategy, consider having a “sale weekend” or 3-4 day period where you discount your ebook to $2.99. This still earns you 70% royalties on Amazon, but provides a steep incentive to buy now.
To plan ahead for this (because you may need a six week lead time), plan to do this around 90 days after launch. That will coincide with the 90 day launch “cliff” that Amazon authors often seen. (The first 90 days of your books life, after it’s set free, it typically gets a bit more boost and love from Amazon. Then that drops off). You can do this anytime, but 90 days may help you create some more momentum around that cliff.
I also recommend you create scarcity by only offering this price for 1-3 days. My tests have shown that much after 3 and people aren’t as motivated.
Decide how much you’ll discount it to (I recommend staying at $2.99 so you’re earning 70%. You can drop it to $0.99, but you’ll only make $0.30 per sale). If you want to set the book to free, you have to drop it to $0.99 on KDP, then free on Draft2Digital. Then email KDP once it shows as free everywhere else and let them know. They’ll change it.
Once you have a date and a price, start looking at opportunities to spread the word through your platform. Here are a few ideas:
Facebook page: let them know in advance that it’s going on sale OR schedule a post the day of as a fun surprise. Ask them to share with friends.
Newsletter: Send an email out on the day of the sale. Make sure the subject of the email reflects the sale, such as Discounted price today only! or On sale now—grab it while it’s hot.
Facebook ads: If you already run ads, this may be a good time to start another campaign, or tweak and boost one that’s performing well.
Launch team: If you have long-term interaction with your launch team, consider asking them to help you spread the word.
Okay, now let’s talk about the websites I recommend you sign up for. I have used all of these in the past. Results will, of course, vary. You can anticipate a burst in sales and, potentially, in newsletter sign ups depending on your lead magnet. They’re certainly worth trying out.
A caveat here—if you’ve enrolled in KDP Select and your book is listed on Kindle Unlimited, make sure you’re careful with who you sign up for. Sudden spikes in reads or what they deem “suspicious behavior” have led Amazon to remove books from the website for breach of terms—even if no breach happened. If you stick with this list, you should be fine.
Bargain Websites I Trust:
BookBub. The ‘Bub is the king of email bargain sites right now. They have a non-fiction email list as well as all their fiction, so don’t be daunted. You sign up to be an author with them right here. They will be the most expensive at anywhere from $100-400.
Robins Reads. This will be below BookBub in cost, but in my tests, have yielded the next best result for email bargain websites.
The Fussy Librarian. This is a smaller list, but has yielded results in the past.
A Google search will yield many results. You can certainly sign up for websites outside of this, but make sure they’re vetted. (Or shoot me an email and ask if I’d recommend them.) Keep in mind that the people that troll these websites are looking for deals. They’re good for a burst in exposure and sales, but, for me, haven’t yielded ideal, long-term quality readers in high amounts.
On average, I use these about twice a year when I anticipate a slump coming. Over time, you’ll be able to read this better and execute based on times and seasons.
Here’s a good article that gives a few more ideas for places to go. I haven’t used these mentioned, so I can’t vet them, but they give you something to try out.
Any questions? You know where to find us.