More Info on Affiliate Marketing

There’s no denying that getting creative is the best way to sell your book. One of my favorite things to say to people is, “The more zany you can get, the better.” To that I add a caveat:

The smarter you can get, the better.

That’s where affiliate marketing comes into play. Affiliate marketing is leveraging other websites or people. Simply put, if someone uses their online presence to promote your book and you get sales from them, you pay them a fee. Typically it’s around 10% referral fee.

Here are a few ideas to use affiliate marketing around your new book.

The Amazon Affiliates Program. This is a surprisingly easy process that allows you to sign up as an affiliate with Amazon. Whenever someone clicks on your unique landing page link and buys the book, you get up to 10% of the sale. (On top of royalties.)

This may not seem like much at first, but can add up over time. If you’re planning on doing several books in the future, this is particularly pertinent.

The affiliate program is location dependent. If you’re signing up in the US, it applies only to the US Amazon store. You’d have to sign up separately for the UK.

Find other businesses in line with your book. Publishing a book on revitalizing your sex life after having kids? Find a lingerie line that you can partner with (and, most importantly, fits your ideal audience.) Offer then 10% off sales that come from their website or from them in person. (And vice versa.) This can extend to book stores or second-hand shops or brick-and-mortar stores as well.

Pitch to podcasts or other influencers. If you go on the podcast circuit, you may add an affiliate incentive to help you land the opportunity. If the podcast is truly in your niche, this can be a win-win for both of you. Create a special landing page for your book only for that podcast, then track how many people land and click to the retailers. After that, track your sales. It won’t be a perfect art. Just because they click to your landing pages doesn’t mean they’re going to buy. For this, take an average of your typical sales, then calculate the referral fee on top of that.

Be an affiliate for other books. If you find a book that your audience would enjoy that either enhances or branches off from yours, reach out to the author. If they’re open, offer an affiliate partnership that goes both ways. Not only can you finagle getting in front of their audience, but you add value to your own audience through their work and can earn 10% on whatever your audience purchases. If you’re looking to increase your ROI faster, this will add up.

A Few Things to Consider:

Consider establishing parameters with your affiliate partners, such as: 

  • Average sales you see (and what you would count as additional if you’re doing this from a podcast or other influencer).
  • What they anticipate for response from their audience.
  • How the payments will be structured.
  • How long the agreement will proceed.

Also be aware that some of this may require support from your staff, like your accountant or VA, if you’re following up on these things months down the road. Be sure to track the results. It can inform whether the time investment is worth it, what people to partner with again, and help you track through your ROI.

Have any questions? You know where to find me.

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